3/20/2011

VIDEO: ETERNIA & MoSS: "TO THE FUTURE"



2011 Juno Nominees Eternia & MoSS release new music video ‘To The Future’ in support of KIDS HELP PHONE. Eternia shares personal experience of Sexual Assault, Domestic Abuse, Gun Violence & Abortion.

Press Release:

Two-time Juno-Nominated Recording Artist Eternia is partnering with Canada’s leading youth counselling service, KIDS HELP PHONE to release ‘To The Future’, the third video single from Eternia & MoSS ‘AT LAST’ (Fatbeats Records / E1 Canada).

In ‘To the Future’, Canadian Hip Hop Artist Eternia bravely explores the skeletons in her own closet, detailing a first-hand account of sexual assault, domestic abuse, gun violence and abortion. The bone-chilling song, written as a letter to Eternia’s future husband, is interpreted on film by Canadian video director Erica Shallow (TwoThreeFive Films). Set in a bare-bone, abandoned housing block, the music video portrays a stripped-down, natural and vulnerable artist performing directly to camera the painful reality of her teenage years.

Every 90 seconds in America someone is sexually assaulted. Eternia and MoSS know that many young people face the same issues that Eternia did as a teenager and young adult, and so they have partnered with Canada’s leading youth counseling service, Kids Help Phone, to bring the message of hope and help along with Eternia’s personal story.

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