Originally introduced as characters in a Nike advertising campaign, "The LeBrons" have been developed as an animated series due to premiere on youtube Spring 2011. "The LeBrons" is based on different personalities of NBA player LeBron James. "Kid LeBron", "Athletic LeBron", "Business LeBron" and "Wise LeBron" will be featured as a family living in LeBron James' hometown of Akron, Ohio. Read more details at the NYTIMES.
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