RAWKUS RECORDS presents the Rawkus 50 for 2007. Its a new initiative that places the focus on 50 of the hottest, most consistent rising talents in the world of Hip Hop. Not that commercial shit either. One of the groups I featured on the last show and met through myspace.com, THE SMILE RAYS, is one of the official 50. This is the description straight from Rawkus:
THE RAWKUS 50 IS AN ARTIST DRIVEN REVOLUTION! THE FUTURE OF THE MUSIC BUSINESS IS HERE NOW...
The RAWKUS 50 is the 50 Next important hip hop artists. Those artists selected will recieve the consistent marketing efforts of the founders of RAWKUS RECORDS.
Non-prolific artists need not apply. IF YOU CANNOT REGULARLY CHURN OUT DOPE MUSIC THE RAWKUS 50 IS NOT FOR YOU! Artists chosen for one of the 50 coveted spots must have developed myspace communities and sufficient youtube links.
RAWKUS RECORDS will consolidate the cumulative fanbases in the interests the co-operative. As one of hip hop’s most trusted brands, RAWKUS, will select 50 members ideally suited represent our logo and to work together.
In addition to the RAWKUS 50's comprehensive myspace marketing strategy, RAWKUS RECORDS will provide the following opportunities:
--National Full Page Print Campaigns Trusted Hip Hop Magazines
--National INTERNET marketing and promotion
--Sponsored NY and LA SHOW for the RAWKUS 50 to perform
--Blog and Podcast hosting, marketing and promotion
ARTIST Creative REQUIREMENT:
Artists must submit and deliver a minimum 10 master Album and RAWKUS will market you into HIP HOP HISTORY. Artists will remain fully independent and be free to sign with any label of their choosing (or RAWKUS if we approach you and you accept)
Rawkus along with NING has also created a social network in the vein of myspace.com but focusing squarely on Hip Hop. Check out MY.RAWKUS.COM to join and connect with the artists and mutual fans alike. THE ZRO HOUR has a page there which you can visit @ MY.RAWKUS.COM/PROFILE/THEZROHOUR
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