5/31/2011

Serena Williams' Ad For Video Game Seen As Too Racy



The above ad was pulled from the internet recently due to an unauthorized posting to youtube. Fear of the black booty? I jest but what else can it be when we are inundated with sexualized advertisements at all times of the day. There isn't any more skin here than any music video and if 2K Sports wanted to, they could restrict broadcast to later hours. MTV, Spike TV and G4 among others show content like this all the time. According to Joystiq, "2K Sports' official statement: 'As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title's final marketing campaign and its distribution was unauthorized.' Thanks to SPONG.COM for keeping this alive.

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